It is Exciting
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Cigarette ads are often populated with young people involved in exciting activity. Notice though, they rarely smoke while doing so. Exciting things usually require one's complete attention. There is no time to be distracted with lighters, packs, embers falling and threatening to set fire to your clothes, smoke in your eyes, etc. Also once you're hooked and need a fix every few minutes, you don't have time to engage in extended activities like these. When you stop to light up in an off-road race like the one shown here, you lose.
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original web posting: Tuesday, October 9, 2001
last modified: Monday, January 31, 2005