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Propaganda in the Classroom

How Effective is Advertising?

Write your answer to each question in the space provided for it.  When all are finished, you'll join a small group to discuss your answers and attempt to reach a group consensus.  Once all groups have had a chance to finish, we will reconvene as a class, hear the report from each group on a given question, then try to reach a class consensus.  After we've settled on answers, we can compare them to what I've found.

1. The following is the ingredient list for what product?

Sugar, partially hydrogenated vegetable and/or animal shortening (may contain one or more of: soybean oil, cottonseed oil, palm oil, beef fat, lard), enriched flour (niacin, iron, thiamine mononitrate, riboflavin), water, cocoa, skim milk, corn syrup, eggs, mono- and diglycerides, starch, whey, leavening (baking soda, sodium acid pyrophosphate, monocalcium phosphate), salt, sodium caseinate, lecithin, cellulose gum, polysorbate 60, artificial color, artificial and natural flavors, sorbic acid.

Your answer:

Group consensus answer:

2. What type of beverage do you think is the most heavily consumed in the U.S.? How many gallons of it did the average American consume in the most recent year for which statistics are available?

Your answer:

Group consensus answer:

3. What is the most popular drug in the U.S.? Which is the most dangerous?

Your answer:

Group consensus answer:

4. How much did an advertiser pay for a 30 second spot on the last Super Bowl broadcast?

Your answer:

Group consensus answer:

5. How many ads do you think you are exposed to on an average day?

Your answer:

Group consensus answer:

6. True or false: My behavior is different because of advertising than it would be if there were no ads. If true, give an example. If false, explain why you believe advertising does not effect your behavior.

Your answer:

Group consensus answer:


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original web posting: Thursday, November 8, 2001
last modified: Thursday, February 05, 2004